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Privacy and cookie notice

Last updated: September 2026

1. Who we are

This notice relates to the FIRE AI website at fire-ai.co.uk. FIRE AI is a product of FIRE AI Limited (company number 17306135). All activity for it, including this website and the handling of your data, is currently carried out by Digital Transit Limited.

Digital Transit Limited is the data controller for the personal data described here. Our registered address is Storey House, White Cross Business Park, Lancaster, LA1 4XQ. We are registered with the Information Commissioner's Office under reference ZA747866.

For any data protection matter, contact info@digitaltransit.co.uk.

2. What we collect

When you use the register-interest form on this site, we collect:

  • Your email address.
  • The page you submitted the form from.
  • A record of the consent you gave, including the wording shown to you at the time.

We also hold any details you include if you contact us by email.

The site is hosted on AWS Amplify. Access logging is not enabled, so no visitor logs are retained.

3. Why we use it, and our lawful basis

We use your register-interest details to contact you about FIRE AI early access. Our lawful basis for this is your consent. We do not sell your information.

We also process personal data to keep the site available and secure. Our lawful basis for this is our legitimate interests.

4. Who else handles it, and where

We use HubSpot to store and manage your register-interest details. HubSpot hosts this data in the United States. Transfers outside the UK are made under HubSpot's data processing agreement and the standard contractual clauses.

5. Cookies

This site sets no cookies. It does not load any third-party scripts.

6. How long we keep it

We delete register-interest details 12 months after you sign up. We keep them for longer only if you have become a customer in that time, or you have been in contact with us.

We keep the record of your consent as proof that you gave it. We delete that record at the same time as your signup details.

7. Your rights

You can withdraw your consent at any time. Email info@digitaltransit.co.uk and we will stop using your details to contact you.

You also have rights under the UK GDPR. These are the rights of access, rectification, erasure, restriction, portability, and objection. To use any of them, email the same address.

You have the right to complain to the Information Commissioner's Office. You can do this at ico.org.uk, or by calling their helpline.

8. Changes to this notice

We may update this notice as FIRE AI develops. The date at the top shows when it was last changed.

FIRE AI™ is a product of FIRE AI Limited, registered in England and Wales, company number 17306135.

info@fire-ai.co.uk · Privacy and cookie notice · © 2026 FIRE AI Limited